App review · Last reviewed 19 October 2026
William Hill App Review
William Hill is one of the UK’s oldest bookmakers, and its app is one of the most downloaded in the country, with more than 200,000 ratings on the UK App Store alone. For football bettors, its stand-out feature this season is the Football Acca Boost, which adds up to 200% to accumulator winnings with no opt-in. Its weak points are customer service, where Trustpilot reviewers are scathing, and the lack of partial cash out on the new version of the app.
iPhone 4.7Android 4.2
William Hill app at a glance
| Best for | Football accumulators, thanks to the automatic Acca Boost |
| Welcome offer | Bet £10, get £30 in free bets (code R30) |
| App Store rating | 4.7 / 5 from 200,046 ratings |
| Google Play rating | 4.2 / 5 from 21,635 ratings |
| Fastest withdrawal | Apple Pay (immediate) or Visa Direct debit cards (about 4 hours) |
| Minimum deposit | £5 by debit card, Pay By Bank or Apple Pay |
| Cash out | Full cash out only. Partial cash out isn’t available on the new app |
| Owner | evoke plc (formerly 888 Holdings). Licensed by the UK Gambling Commission |
William Hill welcome offer
New customers who bet £10 with promo code R30 get £30 in free bets, paid as three £10 free bets once the first bet settles. The qualifying bet needs odds of 1/2 (1.5) or bigger, and the free bets last 30 days, which is longer than most rivals give you.
Bet responsibly
Every bookmaker we list is licensed by the UK Gambling Commission and offers deposit limits, time-outs and self-exclusion. If betting stops being fun, free help is available 24/7 from GamCare, BeGambleAware and GAMSTOP.
18+ · National Gambling Helpline: 0808 8020 133
18+. New customers only using promo code R30. Min £10 stake at min odds 1/2. Free bets paid as 3 x £10 after your first qualifying bet settles and expire 30 days after the qualifying bet is placed. Payment method, player and country restrictions apply. Full T&Cs apply. BeGambleAware.org
Football betting on the William Hill app
Football Acca Boost: up to 200% extra winnings
This is the best reason to use William Hill for football. Every football accumulator with two or more selections gets a boost on its winnings automatically, with no opt-in and no daily limit. The boost grows with the number of legs:
| Selections | Boost on winnings |
|---|---|
| 2 | 3% |
| 3 | 4% |
| 4 | 5% |
| 5 | 7.5% |
| 6 | 10% |
| 8 | 20% |
| 10 | 30% |
| 12 | 40% |
| 14 | 50% |
| 15 | 100% |
| 20 or more | 200% |
The small print matters. Every leg must be priced at 1/5 (1.2) or bigger, and only four markets count: the 90-minute result, 2 Up, Both Teams To Score, and match over/under goals. Free bets can’t be boosted, cashed-out accas lose the boost, and the maximum boost is £10,000 per acca online.
Bet Builder and #YourOdds
William Hill’s Bet Builder lets you combine selections from the same match, such as the result, goalscorers and cards, into one bet. Its #YourOdds service lets you request a price for a bet that isn’t listed. One catch: Bet Builder, #YourOdds and Price Boost bets can’t be cashed out.
Price Boosts
William Hill runs daily Price Boosts and bigger “Epic Boosts” on featured matches. They are worth checking before big Premier League and international games, but they can’t be cashed out or combined with other boosts.
Cash out
Full cash out is available on many football markets, before and during matches, for singles, accumulators and perms. You’ll find it under My Bets. William Hill’s help centre confirms that partial cash out isn’t available on the new version of the app, so you can’t take some profit and let the rest ride. If partial cash out matters to you, compare our best cash out apps.
- Not eligible: each-way bets, Bet Builder, #YourOdds and Price Boost bets
- One ineligible leg makes the whole accumulator ineligible
- Cash out can be suspended during key moments, such as a penalty
Live streaming
William Hill’s streaming service, WHTV, is mainly built around horse racing. To watch, you must be logged in, in the UK or Ireland, and have a positive balance or have placed a bet in the last 24 hours. To watch a live race you also need a bet of at least £1 on that race. Don’t pick William Hill for live football streaming. Our live streaming comparison covers better options.
Deposits and withdrawals
| Method | Min deposit | Min withdrawal | Withdrawal time |
|---|---|---|---|
| Debit card | £5 | £5 | About 4 hours with Visa Direct cards, otherwise 1 to 3 working days |
| Apple Pay | £5 | £5 | Immediate |
| Pay By Bank | £5 | £5 | Immediate to 1 working day |
| PayPal | £10 | £10 | 1 working day |
| Paysafecard | £10 | £25 (by bank transfer) | 3 to 5 working days |
| William Hill PLUS card (in shop) | £1 | £5 | Immediate |
How to download the William Hill app
The William Hill Sports Betting app is on the App Store for iPhone and iPad and on Google Play for Android, so you don’t need to change any security settings or download an APK.
- Open the App Store or Google Play and search for “William Hill Sports Betting”.
- Check the developer is William Hill, then tap Get or Install.
- Open the app and tap Join. New customers should enter promo code R30 if they want the welcome offer.
- Verify your identity when asked. UK bookmakers must check your age and identity before you can withdraw.
- Set a deposit limit before your first deposit, under Account > Safer Gambling.
What users say about the William Hill app
App users rate William Hill very highly: 4.7 on the App Store and 4.2 on Google Play. Reviews on Trustpilot tell a very different story and are mostly negative. Trustpilot reviews cover the whole company, not just the app, and include payments, account checks and customer service, so the app itself is clearly not the problem. Compare ratings for every UK betting app.
Pros and cons
Pros
- Automatic Football Acca Boost of up to 200%, with no opt-in
- Free bets from the welcome offer last 30 days
- £5 minimum deposit and instant Apple Pay withdrawals
- On both app stores, with a 4.7 rating on iPhone
- #YourOdds for bets that aren’t listed
Cons
- No partial cash out on the new app
- Bet Builder and boosted bets can’t be cashed out
- Streaming is mainly racing, not football
- Mostly negative reviews on Trustpilot, largely about the company rather than the app
William Hill app FAQs
Is the William Hill app safe?
Yes. William Hill is licensed by the UK Gambling Commission and owned by evoke plc, a London-listed company. Like all UK-licensed bookmakers, it must check your identity, protect your funds and offer safer gambling tools, including GAMSTOP self-exclusion.
What is the William Hill promo code?
New customers can use R30 to get £30 in free bets when they bet £10 at odds of 1/2 or bigger. Always check the current terms on William Hill’s site before you sign up, as offers change.
Does the William Hill app have partial cash out?
No. William Hill’s help centre says partial cash out isn’t available on the new version of the app. Full cash out is available on many football markets.
How does the William Hill Acca Boost work?
Football accumulators with two or more legs at 1/5 or bigger get extra winnings automatically, from 3% for a double up to 200% for 20 or more selections. Only 90-minute result, 2 Up, Both Teams To Score and over/under goals markets qualify.
How fast are William Hill withdrawals?
Apple Pay withdrawals are immediate, and Visa Direct debit cards take about 4 hours. Other debit cards take 1 to 3 working days, and PayPal takes 1 working day.
Our verdict
William Hill is a strong pick if you like football accumulators. The automatic Acca Boost is one of the most generous in the UK, the welcome offer gives you 30 days to use your free bets, and withdrawals by Apple Pay are instant. It is weaker for cash out and live football streaming, and its customer service reputation is poor. If those matter most to you, look at Sky Bet or Paddy Power instead.
18+. New customers only using promo code R30. Min £10 stake at min odds 1/2. Free bets paid as 3 x £10 after your first qualifying bet settles and expire 30 days after the qualifying bet is placed. Payment method, player and country restrictions apply. Full T&Cs apply. BeGambleAware.org
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