Women’s football has exploded in popularity, and that’s great news for savvy punters. With expanded coverage, more televised games, and improved betting markets, the women’s game offers real value.
Whether you’re backing England’s Lionesses in a major tournament or tracking WSL teams like Chelsea Women or Arsenal Women, this guide breaks down how to bet on women’s football like a pro.
If you’re specifically looking for apps to bet on the tournament, check out our best betting apps for Women’s Euro 2025 to find top-rated bookies and exclusive promos.
Why Bet on Women’s Football?
The beauty of women’s football is that it’s still undervalued by the markets. Odds compilers haven’t quite caught up with the data, which means you can often find better value than in men’s football, especially in lesser-known leagues and early tournament stages.
Add to that:
- Fewer high-scoring freak results
- More predictable team selections
- Easier spotting of momentum shifts in-play
If you’ve got the right info and tools, women’s football betting can be highly profitable.
Best Betting Apps for Women’s Football
You don’t need dozens of accounts, just a few reliable apps that offer full women’s football markets:
- 888sport – Excellent for WSL, Women’s Champions League, and Euros/World Cup. Look out for enhanced odds and in-play promos.
- William Hill – Great depth in match markets, plus the ability to build custom bets on WSL and international matches.
- Betfred – Not always the first name people think of, but Betfred regularly runs free bet promos tied to televised matches in the women’s game.
Avoid: Some apps (like Betfair Exchange and Sky Bet) have limited coverage for women’s leagues, particularly outside of big tournaments.
Key Betting Markets in Women’s Football
Understanding the available markets is half the battle. Here are the most popular and profitable ones:
1. Match Result (1X2)
Your basic bet—home win, draw, or away win. It’s usually safer to bet this live, especially in tight matchups.
2. Correct Score & BTTS
Both Teams to Score is a good option in women’s international matches where defence isn’t always watertight.
3. Over/Under Goals
WSL matches tend to have fewer goals than the men’s Premier League, so unders markets often offer better value.
4. Player Props
In major tournaments, betting on goalscorers or assists (e.g., Alessia Russo to score anytime) can deliver big wins. Apps like William Hill now offer these regularly.
5. Outrights
Back your favourites early in tournaments like the Women’s Euros or Champions League to get the best prices.
Strategy Tips: How to Bet Smarter
- Do Your Research: Follow team news, player injuries, and travel conditions. Line-ups can drastically affect smaller squads.
- Look for Trends: Some teams start slow but dominate late games. In-play betting is key here.
- Follow Form, Not Names: Don’t back a team just because they’re popular. Focus on recent results and playing style.
- Specialise: Pick one or two leagues or tournaments and get to know them well. Knowledge beats guessing.
- Use Bet Builders Wisely: Combine markets like “England to Win + Under 3.5 Goals” for smarter, lower-risk returns.
Where to Find Women’s Football Stats
Many punters overlook stats in women’s football—don’t make that mistake. These tools are gold:
- FBRef.com – Advanced player and team stats
- SofaScore & FlashScore – Live match data and team form
- The FA & UEFA Websites – Official line-ups and injury updates
The more data you gather, the more confident you’ll be when placing your bets.
FAQs: Women’s Football Betting
Final Word: Time to Get Stuck In
Women’s football is no longer a niche. It’s fast-paced, tactical, and, crucially, rich with betting opportunities. With the right apps, good research, and a clear strategy, you’ll be in a strong position to make the most of every match.
And remember: always bet responsibly. The beautiful game is best enjoyed with clear heads and smart punts.